It is no coincidence that Italian dishes occupy the three most popular cuisines of the world. You don’t need to be an expert to understand that this particular dish will always be in demand among the domestic population and can become the key to successful business development in both the metropolis and the small town.
Format selection
To draw up a business plan, you must choose the concept of a pizzeria. Today there are 4 formats:
1. Cafe - a place where the visitor can order the selected pizza, snacks and desserts.
2. Delivery - the implementation of orders via the Internet and telephone lines. The client orders the pizza he likes, after a short period of time he receives it at home (in the office). It is characterized by a low threshold of entry, the best option for new entrepreneurs.
3. Street format, food court - the implementation of pizza in special vans.
4. Cafe with delivery - combines the first two points. This format is characterized by the highest efficiency.
Financial business plan
With a good location, a pizzeria with 40-50 places pays off in 1.5-2 years. Such a result is possible with 75% workload of the institution or with a margin of 300-400%. The amount of starting investments depends on the chosen format of the institution.
The lowest entry threshold assumes a “delivery” format. The total budget of this business plan will be 700-800 thousand rubles. The purchase of equipment, furniture, repair and construction work and rental of premises for the organization of the “cafe” format will cost from 2.5 million rubles. The cost of organizing a pizzeria at a food court varies from 1.5 to 1.8 million rubles.
The expense item includes the purchase of products, rental and utility charges, the purchase of equipment, marketing costs, promotion and staff salaries.
The table below displays in more detail the cost of opening a pizzeria for 40-50 seats:
- Monitoring the consumer market of the city and drawing up a business plan from 80 thousand rubles.
- Work on corporate identity 50 thousand rubles.
- Design of technological and engineering processes 180 thousand rubles.
- The design of the room is 250 thousand rubles.
- Repair work 1.5 million rubles.
- Purchase of equipment 2 million rubles.
- Purchase of furniture, audio and video equipment 400 thousand rubles.
- Registration of permits 100 thousand rubles.
- Payroll staff, training 600 thousand rubles.
As you can see, to open a full-fledged fast-food restaurant, 5.2 million rubles are needed. The payback period of such a project varies between 1.5 - 3 years. The cost of one pizza is 50-60 rubles, and its sale price is 250-800 rubles, depending on weight and ingredients. If you add to this plan the sale of alcoholic beverages with an extra charge of 300-400%, we can conclude that the project is profitable and profitable.
Business Registration
For writing a business plan for a pizzeria in a cafe format and delivery an important place belongs to the preparation of permits.
At the starting stage, you must open an IP or LLC, then prepare the paper:
• Work permit from the Federal Service for Supervision of Consumer Rights Protection;
• Permission from the fire service;
• Permission of SES;
• Agreement on garbage collection;
• Agreement for the maintenance of ventilation systems;
• License for the sale of alcohol (if the business plan involves the sale of alcohol);
• Medical books of employees;
• Book of complaints and suggestions.
Menu development and work with product suppliers
Naturally, the main course is pizza. Offer your customers standard types - Margarita, Neapolitan, Sicilian, Four Cheeses, etc., as well as options for your own recipes.
Give yourself the opportunity to choose the ingredients for pizza by offering a list of ingredients. In addition to the main dish, the menu should contain 6-10 salads, sweet desserts. To prepare each dish, you need to develop a technological map, which is prepared by the chef of the pizzeria.
A very important point of the business plan is the search for suppliers of products, since the quality of the offered dishes will depend on this. You can contact suppliers of specific products directly through manufacturers or an intermediary.
Tip: try to find producers in your own city or region - farmers supply fresh organic products at the lowest prices.
Equipment selection
Purchase of equipment is one of the most expensive articles of a business plan. To produce tasty and high-quality pizza and other dishes, you need to buy high-quality technology.
Tip: to save money at the starting stage, look for the best prices for equipment on sites that specialize in professional equipment for restaurants, for example, here www.profcook.ru. When choosing the necessary technology, take advantage of the help and advice of a professional so that you don’t spend even more money on the repair and maintenance of your equipment.
The main equipment for the production of pizza can be called:
• refrigerators for food storage;
• furnaces (specialized, conveyor, longline);
• flour sifter;
• slicer;
• vegetable cutter;
• a table for collecting pizza.
Staff recruitment
For the functioning of a small pizzeria (for 40-50 seats) requires staff:
• pizza maker - 2 people;
• waiter - 2 people;
• dishwasher - 1 person;
• cleaner - 1 person;
• courier - 1-2 people (in case of organization of the service “pizza delivery”).
The skill of pizza maker is very important, since the taste of dishes, and, therefore, the success of your business will depend on his skills. For example, in famous pizzerias, chefs practice in Italy in famous culinary schools.
For small food courts, this question is easier. The staff undergoes internship and certification, after which it is allowed to work.
Marketing
The most effective pizzeria ads are high-quality and delicious dishes, excellent service and friendly staff. When opening an institution, to attract visitors it is necessary to conduct a number of events - distribution of flyers at a discount on pizza and drinks, outdoor advertising, etc. Additionally, you can put information in specialized media, local newspapers and Internet sources.
Findings
After analyzing the data, we can summarize that it is possible to open a pizzeria and earn good capital for several years already. The main thing is to choose the optimal format and development strategy, study the competitive market, purchase high-quality equipment and offer the visitor a cozy place with a rich assortment and delicious dishes.